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Friday, August 16, 2013

Natural Hair Feature: Rasheena, Creator of HairVeda

Introduce Yourself.

I’m Rasheena also known as BJ, a wife, mother, and creator of the natural hair product line, HairVeda.  Before embarking on the hair care scene in 2005, I was a childcare provider and a homeschool teacher.

What lead you on your natural hair journey?

Being a Muslim woman who wears hijab (a Muslim head covering), we are presented with challenges in regards to haircare. Many of us were relaxed for ease.  Our hair gets wet many times during the day.  Muslims have to rub over their heads with water for purification during prayer.  Because of this, dealing with natural hair or hair in general was a struggle. Many of us deal with issues such a dryness, traction alopecia, thinning and breaking hair.  My relaxed hair, although easier to manage (or so I thought) began to break because of the constant friction of the hijab.  One of my biggest challenges was going to a salon as we are supposed to keep our hair unseen from unrelated men.  With this, we were often left to our own devices.  The knowledge about proper haircare was not as great back then.  This prompted me to learn a little more about my hair and what I can do to manage it.

Since you are unable to show your natural hair, how do you style yourself with respect to your religion?

I wear different color scarves all the time.  I think I have about 3 in every color and pattern lol.  Since I can't show my hair, my scarves become a fashion statement for me. I love to mix and match textures and patterns.  I love fun hijab styles and whimsical colors.  My scarves, although a religious requirement, also help determine how I wear my natural hair.  Braids, individual twists and cornrows work well when having to wear a hijab.  Being in protective styles most of the time allow my hair to thrive. 

Within the Muslim culture, how is natural hair viewed?

Culture is a tricky word since Muslims come from various backgrounds, however the African American Muslim women I know are very receptive to natural hair.  Many of them make their own home concoctions. Some of the women I come across are newly natural or are years into their natural journey.  It is viewed as a positive thing and often a talking point in our social gatherings.  We share stories, hints, and tips. We also are very proud to show off our natural curls, coils, waves, kinks, and braided styles when we get together.

Why did you go natural?

The decision to go natural was purely for me.  I needed healthier hair. I wanted it to flourish as it did when I was a child.  I was sick of the breakage, damage, and chemicals. 

Rasheena at age 4
What did you learn about your natural hair?

I know this much is true: wanting to go natural and accepting what your natural hair is are two different things!

I visioned that my hair would be this mass of cute springy curls (think Scary Spice).  One can only dream!  What I got was a mix of 4 & 3 type hair.  From my ears down, my hair is a 3c and in my crown, my hair is a 4a.  Dealing with two hair types was a challenge in itself.  What worked for my 3c hair most certainly does not work for my 4a hair, so I had to create two different care regimens.  It definitely presented a challenge.  I also learned that my hair is so much stronger now that I am not relaxed. I learned that I constantly need moisture and I cant go a day without it.  Many of these tips, I learned from the ladies at Black Hair Media (BHM) and Long Hair Care Forum (LHCF). 

How did all this research lead to you starting your own hair product line? 

Hairveda started out of frustration.  While on the haircare boards I was in search for the right products for my hair.  I heard great recommendations for this product or that, but when going to purchase, I realized that these products were very overpriced.  Being a stay at home mother of two, my budget didn't allow me the luxury of buying $20 hair creams.  I'm sure they were well worth the money, but I couldn't afford it. 

Information was limited, but I did as much research as I could to find out what ingredients really worked and what didn’t.  I started experimenting with formulas and asking the ladies on the BHM board if they would like to test them.

Within months, and very little planning HairVeda was launched.  I never expected the company to grow as fast as it did.  My only goal was to make affordable products for people like me. 

Do you feel that you’ve reached your true potential with HairVeda? 

I had no expectations going in. This business has done more than I have ever imagined. I am very happy with it's success, but there is ALWAYS room to grow.  We have a wonderful and supportive European market, but wish to have more of a presence in the US.  We will be working towards national distributorship in the future.

What’s your best selling Hairveda products?

Vatika Frosing, SitriNillah Deep Conditioner (featured in Essence), Whipped Creme Hydration (featured in Black Hair Magazine),  Red Tea Satin Moisturizer and Jardin Conditioning Oil (BET Awards dressing room sponsor).  Our customers love these products.  They sell out whenever we have a promotion.

Where can we find your products? 

Our products can be found on, and in stores across the US, just click on our locations tab. HairVeda products are also available in the UK, Netherlands, Germany and France.

How can we reach you for more information? (Twitter, Instagram, Facebook, etc.)

Facebook: HairVeda
Twitter: HairVeda
Pinterest: HairVeda


  1. I think this interview gave some good information about the muslim culture and the way they manage their hair.

  2. You are very inspiring and your testimony is very heart felt. It amazing how God stir up our gifts in the mist of frustration, doubt, and at the point of letting go. I pray you continue to grow in your business. And one day I hope to be successful as you!!!
    April Boyd

  3. I found this article very informative. Did not realize a person can have more than one hair type in a natural form.

  4. Thank you and absolutely. I would say I have about 2 different hair types.

  5. Are you going to do a hair product business as well?


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